Campaign work for the Seattle University Credit Union Initiative — a hiring push that had to reach students where they actually scroll, engagement pieces shot in the wild, and the brand film we open with in the room.
← Back to the main portfolioA trailer made to introduce SUCUI to people meeting it for the first time — played for visitors, and by the team at events and pitches when we need to show what we do and where we came from.
A longer-form ad built from interviews around campus, letting students and staff say what the credit union means to them.
A campaign run to recruit new student interns. Rather than posting a listing and hoping, we wrote a skit for each team — so the pitch landed as something worth finishing rather than an ad worth skipping.
Made to lift engagement and put the brand in front of more students — the format is deliberately digestible, so the credit union shows up in a feed as something watchable instead of something institutional.